Category: MS Digital Content Creation and Strategy
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Be Water: Finding “Flow State” in a Digital World
Creative work depends on attention. In Stolen Focus, Johann Hari explores how distractions affect our ability to think deeply and stay engaged. For marketers and designers, that loss of focus can impact the quality of our work. “Flow State” is the point where focus becomes effortless. Time moves differently, ideas…
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When AI Makes Everything, What Makes You Valuable?
The panic is loud. Every new AI feature triggers the same headline: Design is dead. Execution is becoming instant. You can generate logos, layouts, campaigns and illustrations in minutes. Creating options is cheap… but judgment still belongs to designers. Did I grab your attention? If so, keep reading because this…
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Your Brand Has a Voice. The Problem Is… It Might Be Boring
Most brands don’t have a design problem. They have a voice problem. They look polished; a balanced logo, tight color palette and clean layout. But when they speak? It sounds like a terms-and-conditions page… boring. Reading On Writing Well, the idea of writing with your voice made me rethink how…
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Writing Without A Scorecard
Somewhere along the way, writing picked up a scorecard. Word counts became flexes. Posting schedules sprints. Engagement metrics act like referees… you keep up or fall behind. Writing starts to feel less like thinking out loud and more like a competition. This week’s readings circle the same idea from different…
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Writing for Yourself, Editing for Everyone Else
Writing is a quiet tug-of-war. One impulse wants to get ideas out honestly. The other questions if it makes sense to someone else. William Zinsser puts this struggle into words through On Writing Well. He gives two pieces of advice that seemingly contradict each other. Don’t lose the reader to…
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Less Decoration, More Intention
Josh Grab is a visual designer and photographer that believes design should function, not just look pretty. He currently works at Brown University, maintaining brand integrity, creating engaging visual identities and communication solutions for university partners. Developing accessible designs with a digital-first approach, he focuses on strategy and execution. One…
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