The Work Between the Work

Life on Low Battery

My phone spends the night charging and wakes up at 100%. At 6:00 a.m. my Alexa alarm blares. “Alexa, stop. Turn on bedroom lights.” As my eyes adjust, I check my Garmin watch to see a sleep score of 82. It is a decent night of rest on screen, yet…

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Be Water: Finding “Flow State” in a Digital World

Creative work depends on attention. In Stolen Focus, Johann Hari explores how distractions affect our ability to think deeply and stay engaged. For marketers and designers, that loss of focus can impact the quality of our work. “Flow State” is the point where focus becomes effortless. Time moves differently, ideas…

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The Emotional Labor of Design

Ask a stranger what a graphic designer does, and they’ll mention logos, colors or “making things look pretty.” Ask a designer, and they’ll tell you about the physical knot in their stomach right before they hit ‘Share Screen.’ We’re taught to master the grid, the Bézier curve and the Adobe…

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When AI Makes Everything, What Makes You Valuable?

The panic is loud. Every new AI feature triggers the same headline: Design is dead. Execution is becoming instant. You can generate logos, layouts, campaigns and illustrations in minutes. Creating options is cheap… but judgment still belongs to designers. Did I grab your attention? If so, keep reading because this…

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Writing Without A Scorecard

Somewhere along the way, writing picked up a scorecard. Word counts became flexes. Posting schedules sprints. Engagement metrics act like referees… you keep up or fall behind. Writing starts to feel less like thinking out loud and more like a competition. This week’s readings circle the same idea from different…

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Writing for Yourself, Editing for Everyone Else

Writing is a quiet tug-of-war. One impulse wants to get ideas out honestly. The other questions if it makes sense to someone else. William Zinsser puts this struggle into words through On Writing Well. He gives two pieces of advice that seemingly contradict each other. Don’t lose the reader to…

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Less Decoration, More Intention

Josh Grab is a visual designer and photographer that believes design should function, not just look pretty. He currently works at Brown University, maintaining brand integrity, creating engaging visual identities and communication solutions for university partners. Developing accessible designs with a digital-first approach, he focuses on strategy and execution. One…

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