Category: Design
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Beyond the Spotlight: The Value of Mind-Wandering
Taking a deep breath, I looked out from the Point Street Bridge in Providence and tried to clear my head. I let my mind wander to everything that crossed it: the good, the bad and the mundane. As I walked, I found myself questioning if I was even doing it…
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Be Water: Finding “Flow State” in a Digital World
Creative work depends on attention. In Stolen Focus, Johann Hari explores how distractions affect our ability to think deeply and stay engaged. For marketers and designers, that loss of focus can impact the quality of our work. “Flow State” is the point where focus becomes effortless. Time moves differently, ideas…
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The Emotional Labor of Design
Ask a stranger what a graphic designer does, and they’ll mention logos, colors or “making things look pretty.” Ask a designer, and they’ll tell you about the physical knot in their stomach right before they hit ‘Share Screen.’ We’re taught to master the grid, the Bézier curve and the Adobe…
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When AI Makes Everything, What Makes You Valuable?
The panic is loud. Every new AI feature triggers the same headline: Design is dead. Execution is becoming instant. You can generate logos, layouts, campaigns and illustrations in minutes. Creating options is cheap… but judgment still belongs to designers. Did I grab your attention? If so, keep reading because this…
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Your Brand Has a Voice. The Problem Is… It Might Be Boring
Most brands don’t have a design problem. They have a voice problem. They look polished; a balanced logo, tight color palette and clean layout. But when they speak? It sounds like a terms-and-conditions page… boring. Reading On Writing Well, the idea of writing with your voice made me rethink how…
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