Honoring Connor: A Branding Journey Against Bullying

Together for Connor is a movement created to honor the life of Connor, a young student who died by suicide as a result of bullying. I was entrusted with developing the brand identity for this deeply meaningful initiative, with the goal of creating a visual presence that fosters awareness, compassion, and action.

The branding needed to reflect both the gravity of Connor’s story and the hope for positive change. I created a logo and visual system that balanced warmth and clarity—using approachable typography, a thoughtful color palette, and graphic elements that convey unity, strength, and remembrance.

The identity was applied across digital and print materials, including social graphics, event collateral, and outreach tools designed to spread the message and spark conversations around bullying prevention and mental health. Every design choice was made with sensitivity and purpose, helping to ensure Connor’s legacy would inspire a safer, more empathetic community.

Final logo – Primary horizontal
Final logo – Secondary vertical
Logo process concepts
Final options with heart icon choices

Get In Touch

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jgrabdsn@gmail.com
(781) 588-2056
Middleboro, MA 02346