I designed a range of print collateral for RWU’s enrollment efforts, including postcards, folded mailers, and variable data letters targeted at accepted students. These pieces served as recruitment tools and timely reminders—encouraging students to take next steps in their enrollment journey.

Each piece was crafted to align with RWU’s brand while delivering clear, compelling messaging. I collaborated with the admissions team to ensure content was strategically timed and visually engaging, using dynamic layouts, curated imagery, and personalized touches to help each communication stand out in the mail.

The final suite of materials helped strengthen the university’s outreach strategy by combining design clarity with purpose-driven storytelling.