This project features a series of custom GIFs I created for use in Pet Food Experts’ email marketing campaigns and internal communications. These animated assets were designed to highlight specific sale items and pet products, helping drive engagement and clicks among our independent retail partners.

In addition to promotional emails, I also developed GIFs for internal email signatures to promote the PFEXPO trade show. These dynamic visuals served as eye-catching reminders and encouraged registration across departments and external partners.

Each GIF was crafted to align with brand guidelines, maintain accessibility across devices, and enhance the overall visual appeal of our digital communications.