Our team was tasked with refreshing the branding for Family Weekend, giving the annual fall event a new and inviting visual identity. The Events team shared inspiration drawn from vintage postcards and open-type lettering, aiming to evoke a sense of nostalgia while keeping the look fresh and engaging for today’s audiences.

We developed two distinct concept directions, each exploring different interpretations of retro design with a modern twist. These concepts guided our approach to typography, color palette, and graphic elements—striking a balance between classic charm and contemporary appeal.

Once a direction was selected, we extended the refreshed branding across a variety of deliverables, including social media assets, digital signage, and printed materials for the event. The final result was a cohesive, energetic brand system that helped elevate the Family Weekend experience for students, families, and the campus community.