I designed a suite of digital ads to promote RWU’s Open House across various Google ad placements. The objective was to showcase the beauty of campus and the energy of student life, encouraging prospective students to engage and register.

As part of the creative process, I curated a selection of compelling imagery from RWU’s photo library—focusing on authentic student moments and scenic campus shots that best represented the university’s atmosphere. These visuals were then adapted across multiple ad sizes, each optimized for clarity, brand alignment, and performance across platforms.

The final designs balanced strong visual storytelling with consistent branding and clear calls to action, helping to drive awareness and interest in the event.